Cognitivism and Connectivism Learning Theory page
Cognitivism is student centred learning via an existing knowledge base and building upon it according to learner preferences, how they organise memory, how information is linked, learning how to learn, problem-solving and the student learning journey is supported by clear instructions and information (Hanna, 2017). Further, there is the Three-Stage Information Processing Model including Sensory Register to assess inputs, Short-Term Memory where input can be stored e.g. 20 seconds and then Long-Term Memory and Storage retrievable by linkages that have been developed (Mergel, 1998).
Connectivism is like social learning through others or networks, identify patterns, knowledge based round networks and exemplified in complex learning e.g. round information and technology (Ibid.).
Both can be used for the same education and exemplars, by using both theories to support instructional design, student centred activity and learning, building upon knowledge and experience for inexact outcomes; as opposed to behavioural focus.
In the first case, cognitivism using a course e.g. ‘Introduction to Digital or e-Marketing for Small Business’, focus upon one learning outcome, ‘ability to analyse (digital) marketing and communication’
Rather than present information or content activities which maybe new and/or overwhelming, assess the knowledge level before training, then drive instruction and achievement of learning objectives via learners and learner centred activity (but monitored an assessed closely).
Instructional Design for Adult Learners in ‘Introduction to Digital or e-Marketing for Small Business’:
Preview by using images to elicit key words, channels etc. related to conventional marketing and communication.
Presentation repeat preview to include digital also and elicit the elements.
Practice by learners listing both types of elements in a small business example marketing and communications; report back to class.
Production in pairs for their own business, assist each other, compare notes then present to each other/class.
Wrap-up Class discussion and/or milling activity to compare with other learners ‘production’ and feedback on key points, rules or issues.
Connectivism can be applied to the same course area and learning outcome, not just in the direct learning environment but post learning, i.e. back in the workplace and business environment. Accordingly, if learners are mostly small business people, already responsible for marketing and communications and sharing a desire to improve application of digital in their business practice, they should be motivated for connectivism.
Within the formal learning, connectivism would fit cognitivism approach above with symmetry in each phase, but especially with increase in learner interactivity with production and wrap up or review. Connectivism can then also be followed up informally by learners remaining in communication with each other (e.g. WhatsApp or LinkedIn Group), industry sector networking opportunities and/or local chamber of commerce.
Reference List (Harvard):
Hanna, M. (2017) Learning Theory Matrix. Available at: https://pdfs.semanticscholar.org/8d28/2833c35fb8b9ea74bf2c930cea22fb1e0fad.pdf (Accessed on: 16 November 2017).
Mergel, B. (1998) Instructional Design & Learning Theory. Available at: http://etad.usask.ca/802papers/mergel/brenda.htm#Cognitivism (Accessed on: 17 November 2017).